African American Broadcasting Pioneer: Sherman Maxwell

Written by

Enid Gaddis

Published on

September 5, 2015
BlogBlack History, Broadcaster, Sherman Jocko Maxwell

 

Black History:  Special Delivery!!

sherman maxwell

Sherman “Jocko” Maxwell, is considered to be the nation’s first African-American sportscaster. Maxwell’s broadcast career began in 1929 when he convinced the owner of WNJR in Newark into giving him five minutes of air time on Saturdays to read scores.
He was turned down 25 times before someone finally landing an announcer job. Mr. Maxwell went on to broadcast for various stations over the years, all while working full-time as a postal clerk. He retired from radio in 1967. During his career, Mr. Maxwell ran his own multiracial semi-pro baseball team. He also wrote a book entitled “Thrills and Spills in Sports” (1940).